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Whitby, Ontario – On April 29, at a special event held at Durham Region Headquarters, Durham Region Transit (DRT) officially launched its partnership with the Hidden Disabilities Sunflower program, an initiative that provides support and recognition for people with non-visible disabilities. This program helps make public transit more accessible and inclusive, ensuring that individuals with hidden disabilities can travel with confidence.
The Hidden Disabilities Sunflower program allows customers with hidden disabilities to voluntarily wear a Sunflower pin or lanyard, while using DRT services. These Sunflower-branded products act as a discreet symbol, signaling to DRT staff that the wearer may need additional assistance, such as extra time to board or general support during their transit journey.
The program has already seen success in various municipalities across Ontario and internationally, including the Town of Ajax, where it has received positive feedback from residents for its efforts in promoting accessibility and inclusivity. This initiative will further promote awareness and respect for those who face challenges that are not immediately apparent.
DRT customers can order their Sunflower product online, at DurhamRegionTransit.com/SunflowerProgram/ If a customer requires assistance, they can call DRT customer service at 1-(866)-247-0055.
A hidden or non-visible disability is not always immediately apparent but can greatly impact a person’s daily life. These conditions can be temporary, situational, or permanent, affecting various areas such as neurological, cognitive, physical, and chronic health.
Examples of non-visible disabilities include (but not limited to):
- Learning disabilities
- Chronic illnesses
- Neurological disorders
- Sensory impairments
- Mental health conditions
Quotes
“Launching the Hidden Disabilities Sunflower program is another important step in making Durham Region Transit a more inclusive and supportive service for all. This initiative reflects our ongoing commitment to inclusion and creating a transportation system where every member of our community can travel with ease and dignity.”
- John Henry, Regional Chair and Chief Executive Officer
“It's wonderful to see Durham Region Transit joining this important initiative. In December 2024, the Town of Ajax became the first municipality in Durham Region to support the Hidden Disabilities Sunflower program, followed shortly after by the City of Pickering. It’s wonderful that DRT is supporting the momentum for organizations across our Region to consider the program. The Hidden Disabilities Sunflower reflects our commitment to ensuring that all DRT customers have access to a supportive and inclusive transit experience.”
- Regional Councillor Marilyn Crawford, Chair of the Transit Executive Committee
“As we continue to expand and enhance our services, the Hidden Disabilities Sunflower program is an essential part of our accessibility initiatives. Through the Sunflower program we’re enhancing awareness of disabilities across all of our staff. We are not only improving the customer experience but also demonstrating our commitment to an equitable and inclusive transit system.”
- Bill Holmes, General Manager of Durham Region Transit
"We are pleased to welcome Durham Regional Transit to the Hidden Disabilities Sunflower, a global program helping people living with non-visible disabilities have better daily experiences. Staff have invested time and attention to implement the Sunflower training to recognize and support those with non-apparent conditions. We look forward to an inclusive experience for people with hidden challenges traveling through the region."
- Clare Kumar, Regional Director – Canada, Hidden Disabilities Sunflower program
To learn more about the Hidden Disabilities Sunflower program, visit this link.
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Media inquiries:
The Regional Municipality of Durham:
Corporate Communications
905-668-4113 extension 2383
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