Durham Residents Name New BRT Service

WHITBY, ON, January 19, 2012 – Durham Region Transit’s (DRT) Transit Executive Committee (TEC) approved the public’s choice to name DRT’s new Bus Rapid Transit (BRT) service DRT Pulse.
 
The DRT Pulse rapid transit service is expected to operate from the University of Toronto Campus on Military Trail in Scarborough to the Durham Consolidated Courthouse in downtown Oshawa.  Service is expected to start in July 2013 with:
 
  • BRT service in mixed traffic
  • 7.5 minute service during peak periods
  • 26 new BRT dedicated buses

  • The full system, which is expected to be completed by 2016, will have passenger amenities, intelligent transportation systems (ITS), improvements to six major intersections along the Highway 2 corridor, two maintenance and storage facilities and a new transit control centre.
     
    DRT will apply the new DRT Pulse brand and graphic elements to the new DRT Pulse dedicated fleet, associated infrastructure and promotional material to identify the enhanced service.
     
    DRT enlisted the assistance of two members of its Transit Advisory Committee and along with DRT Staff, created and evaluated a list of 47 potential BRT names.
     
    The names were evaluated using a point system in the following categories:
  • The unique, higher level public transit service features being apparent, primarily service frequency
  • DRT “family” apparent, whereby elements of the DRT parent  brand are incorporated, to identity a unified system image
  • Potential to convert the name to a Light Rail Transit application in the future
  • The public was invited to vote to name the new DRT bus rapid transit service via a DRT web site survey.  The top four names that scored the highest points, included:
  • DRT Pulse
  • DRT Max
  • DRT Plus
  • DRT Rapid
  • A total of 1,180 votes were gathered between April 4, 2011 and November 14, 2011. Selecting the brand via a vote card was promoted at all public information sessions throughout the same time period.
     
    DRT Pulse gathered the most votes with 400, followed by DRT Rapid with 394, DRT Plus and DRT MAX with 203 and 183 respectively. TEC approved the results and formally named the BRT service DRT Pulse on November 30, 2011.
     
    The Province of Ontario committed $82.3 million under the Metrolinx Quick Wins program announced in the 2008 Ontario Budget for the Durham Highway 2 BRT project, including a $17 million grant for the purchase of buses. The Region will purchase 26 dedicated BRT buses through the Transit Procurement Initiative coordinated by Metrolinx.
     
    For schedule and route information visit www.durhamregiontransit.com or call 1-866-247-0055.
     
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    Media inquiries:
    Susan Dickison, Communications Coordinator, DRT 905-668-4113 ext. 3754